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Press Release

Polk and Definitive Technology Team Up with DTS to Launch the Next Generation of Play-Fi™ Speakers


LAS VEGAS, Nev. (Jan. 6, 2014)— Polk, an audio brand with more than 40 years’ experience pioneering high-quality personal audio, and Definitive Technology, a 25-year veteran in the high-end home audio space, today announced that they are working with DTS, a leader in high-definition audio solutions, to provide consumers with Play-Fi™ speaker solutions in 2014. As part of Sound United, a company that supports and curates a diverse portfolio of audio brands, Polk and Definitive Technology will leverage the Play-Fi ecosystem to create a new milestone in whole-home, multi-room audio.

“Our collaboration with DTS is integral to meeting consumer demand for a next-generation home listening experience through our high-performance speakers,” said Kevin Duffy, President of Sound United and its holding company, DEI Holdings. “By providing wireless audio streaming over Play-Fi technology, we look to define a whole new level for the home audio experience, immersing consumers in multi-room sound through our Polk and Definitive Technology speakers that are known for exhilarating performance.”

Play-Fi is an advanced, whole-home wireless audio solution from DTS, designed to seamlessly transform mobile devices into handheld media hubs capable of playing stored music or music streaming from popular services on any Play-Fi connected speaker(s) in a home, wirelessly over Wi-Fi, with zero loss in sound quality. Polk’s foray into network audio marks a unique user experience by providing listeners with multi-room, wireless streaming audio over Wi-Fi networks at a competitive price point. Definitive Technology will combine its capacity for optimal performance audio with the Play-Fi technology to deliver the best and most comprehensive listening experience. Throughout 2014, both brands will also leverage DTS’ Play-Fi technology within an assortment of new loudspeaker solutions.

"Polk and Definitive Technology represent a rich culture of audio products, making them excellent partners in expanding the Play-Fi ecosystem,” said Brian Towne, executive vice president and chief operating officer, DTS. “Coupling DTS technology with quality audio engineering will bring to the market an attractive selection of wireless loudspeaker solutions that meet the mobile lifestyle of today’s consumers who enjoy the simplicity of streaming music anywhere in the home.”  

Sound United will be discussing its Play-Fi speaker solutions and DTS collaboration at the 2014 International CES in booth 21130, South Hall, LVCC. For more information on Polk and Definitive Technology, please visit and; to set up a booth appointment, please contact

About DTS, Inc.
DTS, Inc. (NASDAQ:DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content, and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. (c) 2013 DTS, Inc. All rights reserved.

About Definitive Technology
Definitive Technology is where precision sound meets iconic design. Definitive Technology has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Based in Baltimore, Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information and the location of your nearest Definitive Technology retailer visit, or call us at (800) 228-7148 (USA and Canada). Outside of North America, call +1 (410) 363-7148. For more information about Definitive Technology please visit; for Sound United

About Polk
Polk ( is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of Sound United. Founded in 1972, Polk is the market share leader in premium Home Theater speakers in North America, and is a leading manufacturer of sound bars, headphones, wireless speakers, mobile and marine speakers and amplifiers, and other high performance audio products. For more information on Sound United and its brands, visit

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