DTS and KKBOX to Bring Leading Asian Music Subscription Service to Play-Fi™-Enabled Systems
KKBOX’s Popular Streaming Service, Together with Play-Fi’s “Hi-Fi over Wi-Fi” Audio Technology, Offers Music Lovers in Asia an Unmatched Whole-Home Listening Experience
Taipei, Taiwan (June 27, 2013) – DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio post processing technologies, today announced an agreement with KKBOX, a leading digital music provider in Asia, that will integrate the popular service into DTS’ Play-Fi™ app for Android devices, marking the first time that Play-Fi customers in Asia will have access to KKBOX’s 10 million music tracks from more than 500 major and local music labels and publishers.
“Streaming music services have grown tremendously in popularity and are one of the key reasons why we developed Play-Fi,” said Brian Towne, executive vice president and chief operating officer, DTS. “Consumers want access to their favorite songs at the tap of a finger, and with our new partnership with KKBOX, Play-Fi users can now stream more than 10 million music tracks to multiple speakers throughout their homes.”
Through DTS’ Play-Fi app, available for download at Google Play or the Amazon App store, KKBOX subscribers can access their existing accounts, or become a new subscriber. KKBOX subscribers will notice that the familiar and popular features of the service are built right into the Play-Fi app, and have been localized with Chinese language support for the region.
“As people enjoy music services from mobile devices more and more, the needs for sending music wirelessly from their devices to their home audio systems will gradually increase,” said Alex Wang, managing director, APAC, KKBOX, Inc. “Play-Fi is the ideal wireless streaming technology to make that happen, with lossless sound quality, Wi-Fi range, and synchronized multi-room support that Bluetooth cannot match. Play-Fi gives KKBOX users the ultimate music listening experience.”
With Play-Fi, consumers can stream lossless, high-definition audio directly from their Android smartphone or tablet to any product in the Play-Fi enabled audio ecosystem, including the Phorus PS1 Speaker or PR1 Receiver, and the Wren V5PF Speaker, using a standard Wi-Fi network. Play-Fi also gives users full control of the home speaker network—allowing them to set up, link, and stream audio to one speaker system or multiple speaker systems at once over standard Wi-Fi, another industry first.
About KKBOX, Inc.
KKBOX is the leading provider of digital music subscription services in the Asia region, featuring over 10 million music tracks from over 500 major and local music labels and publishers. It also hosts the largest Chinese music library in the world. KKBOX offers unlimited and on-demand music; with a single monthly subscription fee, subscribers can stream music online and cache songs on their PCs and smartphones for offline access. The service is available in Taiwan, Hong Kong, Singapore, Malaysia and Japan, where most of the region's pop-music stars and hit songs are produced and marketed.
The vision of KKBOX is to bring people together around their shared passion for music in a way that is affordable, accessible and enjoyable. It is committed to becoming the leading music platform for bringing people together and closer to their favorite artists and music. The service covers an online music library and a print music magazine, offering a rich collection of editorials, exclusive artist interviews, entertainment news and community features to attract and keep users attached to the service. With its music charts and annual Digital Music Awards, KKBOX has become the most influential benchmark for pop music in the Greater China region.
KKBOX initially launched in Taiwan in 2004, and the expansion to Hong Kong in 2009 has resulted in steadily increasing subscriptions. With this success, in December 2010, Japan’s telecoms giant, KDDI Group, acquired a majority share of KKBOX’s outstanding stocks; in March 2011 KKBOX accepted investment from HTC, the global leader in smartphone innovation and design. With its advanced product technology and strategic equity partnerships, KKBOX is aggressively expanding to other Asian markets.
About DTS, Inc.
DTS, Inc. (Nasdaq: DTSI) is a premier audio solutions provider for high-definition entertainment experiences—anytime, anywhere, on any device. DTS’ audio solutions enable delivery and playback of clear, compelling high-definition audio, which is incorporated by hundreds of licensee customers around the world, into billions of consumer electronic devices. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. DTS technology is in automotive audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smartphones, surround music content and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters is located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. Copyright 2013, DTS, Inc. DTS, the Symbol, and DTS and the Symbol together are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. All rights reserved.
Michael A. Farino
SOURCE: DTS, INC.